Case Study
|Blu Sky: 4x Higher Client Satisfaction in 4 Months

“Our team uses Coco for everything from reviewing VAT returns to reconciliation and Excel modelling. It's allowed us to deliver higher quality work, faster.”
Chrissie KrappeManaging Director, Blu Sky
About Blu Sky
Blu Sky is one of the UK's leading accountancy firms for high-growth businesses. From tech startups to scale-ups preparing for an exit, they deliver the kind of proactive, strategic advice that helps ambitious companies reach their next milestone.
Given the complexity of their client base and the ever-evolving regulatory landscape, Blu Sky's team needed a way to maintain their high-touch service model while handling an increasing volume of detailed, technical work.
The Opportunity
Facing rising client expectations, increasingly complex regulations, and an ever-growing workload, Blu Sky needed a more efficient approach to maintain high-quality service while scaling their operations.
“Staying ahead of rising client expectations requires constant innovation,” said Chrissie Krappe, Managing Director. Traditional workflows were no longer sustainable in such a dynamic environment.
“Efficiency is essential to delivering high-quality service,” Krappe emphasized. The team needed tools that could handle routine analytical work while freeing advisers to focus on client relationships and strategic guidance.

“Working with Combinely has allowed us to go from thinking about AI to actually embedding it into our daily operations, without needing to change our workflows.”
Chrissie KrappeManaging Director, Blu Sky
The Solution
For the past four months, Combinely has been working side-by-side with Blu Sky team members, shadowing their workflows to understand where time was lost and how AI could help deliver more proactive advice at scale.
Coco, an AI coworker for accountants, is now Blu Sky's busiest team member—handling over 2,000 tasks in the past month alone. By working like a real team member using existing tools, staff don't need to learn new software. They can hand off work the same way they would to a junior colleague.
The result is a tool that fits naturally into how accountants already work, rather than asking them to adapt to a new system.
“Clients notice that we're more proactive now. We're raising things they haven't even thought to ask about yet.”
Steven RobinsonCFO & CGO, Blu Sky

The Results
The client impact is clear: since onboarding Combinely in October 2025, Blu Sky has achieved 4x higher positive client sentiment, driving increased growth and retention.
Blu Sky's clients—from tech startups to scale-ups preparing for an exit—now benefit from deeper, more personalized services that result in better outcomes. The team has more time for strategic conversations, while routine analytical work happens in the background.
How Blu Sky uses AI

VAT return reviews: an extra pair of eyes
Using AI as an extra pair of eyes, to deliver higher quality work faster.

From data processing to strategic tax work
Letting AI handle the groundwork so advisers can focus on judgement calls.

More time for what matters: client relationships
How to never miss a detail.